With a number of other bloggers, I was recently contacted by ModCloth asking if I wanted to participate in their “Uniquely You” campaign by creating a cohesive story board of my own using Wanelo. If you haven’t come across ModCloth before, founded right out of high school by then sweethearts (now spouses), Susan Gregg Koger and Eric Koger– ModCloth has been lovingly built on a passion for remarkable fashion. Today, they are a top e-retailer of indie clothing, accessories, and decor, and provide an engaging shopping experience where you, the customer, can have a voice! In just a few years, they have grown from humble college dorm room to “America’s Fastest-Growing Retailer”…. Who also ship Internationally, including the UK!! Read more about them and their story here.
In order to take part in their challenge, they would provide me with an image of an article of clothing or accessory and ask that I build an ensemble around it using up to seven other pieces currently being sold on ModCloth, along with some insight into what inspired the look. Each week ModCloth will pick a winner to be featured on their own Wanelo page with a link back to the creator’s blog.
Wanelo (“wah-nee-loh,” from Want, Need, Love) is an online shopping community bringing together stores, products and people into a single social platform. Users can purchase products off the app after it directs them to the website. Wanelo launched in 2010 and is headquartered in San Francisco’s SoMa district. (It has been likened to Pinterest before.)
I was given 1. Summer Night Stoll Dress in red, available in sizes up to 4x, and affordable at $44.99. Once I looked at this beautiful dress, and read the little story ModCloth give each of their pieces, I was instantly thinking about a romantic moonlit stroll on a beach on a summer’s evening. With this in mind I headed on to investigate the website to put together the final ensemble and here is what I came up with….
2. Starlight Stoll Sandal – $34.99 (do you see a pattern forming here….?)
3. Romantic Heroine Jacket – $64.99 – to keep the chill off as the summer night creeps in… (Only in a S M L)
4. Chain the Rules Hair Comb – $14.99
5. Laud of the Rings Bracelet in Gold – $24.99
6. Time to Get Down Earrings – $12.99
7. In the Distance NecklaceAlong – $34.99
8. Hollywood if I Could Sunglasses – $11.99 – for the late afternoon setting sun